Collection: Audio & Video Editing
IT vendors may be more likely to sell to companies using traditional technology for several reasons, though it largely depends on the specific circumstances, industry, and the needs of the businesses involved. Here are some potential reasons:
Legacy Systems and Investments:
Industry-Specific Requirements
Incremental Upgrades
Customization and Integration Challenges.
Budget Constraints
Risk Aversion
Long-Term Contracts
TRADITIONAL PRODUCTS:
| Market Share | ||
| number of companies using this solution | ||
| Apple Final Cut Pro | 24,219 | 19% |
| Adobe Premiere | 19,705 | 15% |
| TechSmith Camtasia | 14,176 | 11% |
| Apple iLife | 14,035 | 11% |
| Adobe Audition | 8,625 | 6% |
| Adobe Premiere Pro | 7,581 | 6% |
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