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Companies using traditional technology have to invest in niche or specialized versions to stay competitive, address industry-specific needs, enhance performance, ensure regulatory compliance, mitigate risks, achieve cost-effectiveness, and adopt customer-centric solutions

 Traditional Technology Vendors from this category:


Tech Name Nr of Customers Share
Advertising.com 48,469 53%
SpotXchange 22,035 24%
Tradedoubler 7,317 8%
SFT Video Network 3,378 < 5%
Smartclip 2,505 < 5%
Infonline 1,202 < 5%

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