Account Based Marketing

Companies seek to replace or upgrade from traditional Account-Based Marketing (ABM) for diverse reasons. Technological advancements, improved scalability, and integrated solutions motivate this shift. Modern ABM platforms offer enhanced targeting, personalization, and data-driven insights, aligning better with evolving business needs. Multi-channel engagement, adoption of AI, and real-time responsiveness drive the preference for upgraded solutions. Companies prioritize platforms that align with sales processes, ensuring seamless collaboration. Enhanced compliance, security features, and cost-effectiveness contribute to the inclination for upgraded ABM, reflecting the industry's dynamic nature and the pursuit of optimized marketing strategies

Traditional ABM Vendors:

Tech Name Nr of Customers Share
Marketo 38,440 49%
Bombora 14,877 18%
Act-On 7,206 9%
Demandbase 4,661 < 5%
6sense 2,808 < 5%
NextRoll 2,115 < 5%
DiscoverOrg 1,470 < 5%
Bizible 1,466 < 5%
Terminus 917 < 5%
LeanData 767 < 5%
Engagio ABM Platform 623 < 5%

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